Atomic 212° wins back major events account

Atomic 212° has won back the media planning and buying account for the Northern Territory Major Events Company (NTMEC), the peak body for events in the NT.

Atomic 212° worked with NTMEC between 2016 and 2019, and regained the account following a competitive pitch.

Established in 1999, NTMEC delivers and supports a portfolio of diverse events from the Top End right down to the Red Centre. Its unique events include BASSINTHEGRASS, Million Dollar Fish, Parrtjima, Supercars, Territory Day, Red CentreNATS and Alice Springs Masters Games.

“We did some amazing work for NTMEC in the past and we’re delighted to be reunited with such a great client, this time across the full range of its extraordinary events.,” explains Damien O’Brien, GM of Atomic 212°’s offices in Brisbane and Darwin.

“We’re also really pleased to be working with NTMEC’s creative agency, KWP, to create a world-class team. It’s an honour to work across events that mean a great deal to the Territory, both economically and spiritually.”

NTMEC CEO, Suzana Bishop, said: “Northern Territory Major Events Company delivers, funds and attracts most of the Northern Territory’s biggest events, events that appeal to widely differing audiences.

“This requires a broad and varied strategic approach to marketing, media and promotion, to spread the word about what we do to reach as many target audiences as possible.

“By partnering with Atomic 212°, we’re able to build on the extensive knowledge of our team to produce even better results, and we’re a big fan of Atomic 212°’s focus on using data to achieve the best-in-class outcomes.”


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