Audi ditches Rapp picking 303Lowe for creative duties after competitive pitch

audiFull service agency 303Lowe has won the creative account duties for Audi after what the German carmaker has described as a “recent market test”.

The pitch is understood to have featured 303 and incumbents Rapp, owned by DDB, which retained the business just two years ago after another pitch.

“303Lowe impressed with its work in the spirit of close collaboration, open communication, strategic alignment with Audi’s core brand values and of course, creativity,” said Kevin Goult, Audi Australia’s general manager marketing.

The win is the latest for 303Lowe which picked up Macquarie University in March, and Budget Direct at the end of 2014, repositioning that brand with the Captain risky character.

Nick Cleaver, CEO of 303Lowe said: “We are delighted to be working with Audi, not only is the marque a magnificent brand, the business in Australia is growing rapidly and poised to take the number 1 mantle. Who wouldn’t be excited to work with a client like that?” said Nick Cleaver, CEO of 303Lowe.

In its statement Audi said it had informed Rapp, with Goult adding: “Due to the dynamic growth of the Audi brand in Australia, the needs of the business have changed. We’d like to thank Rapp Collins Australia for its support to Audi over the last two years.”

Audi’s last campaign came through its media agency Mediacom which launched the new TT with a content piece.

The pitch process was handled by TrinityP3.

Alex Hayes


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