Auditor: 3D World made misleading claims about its new editions

Tim Burrowes

September 3, 2010 11:18

The publisher of clubbing magazine 3D World has been asked to write to advertisers and let them know that it made incorrect claims about auditing of its new Victoria and Queensland editions.

The ruling came from the Circulations Audit Board which said that there has been no application for membership for the new editions.

In an open letter to advertisers, CAB, which audits the distribution of magazines that do not have a fully paid circulation, said it had acted after a complaint. As Mumbrella reported in July, owner Street Press Australia is launching the Sydney magazine into the new markets.

The CAB bulletin:

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.