Aussie Broadband invests in B2B offering via Two Tractors campaign
Two Tractors and Aussie Broadband have collaborated on a new campaign designed to bolster “growth for their B2B offering”.
The announcement:
Aussie Broadband’s Business marketing team have launched a new campaign, aimed at continuing to drive growth for their B2B offering.
The digital-first campaign focuses on the story of Aussie Broadband’s journey from startup in the Latrobe Valley to enterprise-grade telco, pointing out that, whatever business owners are going through, chances are Aussie Broadband has been there, done that, and can partner with them to help them succeed. The campaign focuses on three key elements: brand, internet and mobile.
Melbourne Creative and Production agency, Two Tractors developed the concept, based on true anecdotes from Aussie Broadband’s history (with a little bit of / /reimagination/adaptation). Production and post-production were also delivered by Two Tractors via their internal teams.
The campaign deliverables numbered 28 video assets including 60, 30 and 15 second executions for BVOD, social and digital.
Jared Lock who heads up Aussie Broadband’s B2B Marketing says, “We’re pleased with the continued growth of our B2B offering and need to keep the momentumgoing. Demonstrating Aussie Broadband’s grass roots, startup story is a great way to remind business customers, that we understand the challenges they face daily. Regardless of whether they’re a startup or a large enterprise, Aussie Broadband can help with great solutions and Australian support.”
According to Two Tractors co-founder, Andy Gaunt, “We’re so pleased to continue the partnership with Aussie Broadband. It’s an incredibly positive collaboration and it shows in the results. Aussie Broadband is a true Australian success story and having the opportunity to shine a spotlight on the Aussie Broadband journey has been both entertaining and satisfying. I have to pay tribute to our team who worked incredibly hard right throughout this project. It’s a great example of Two Tractors’ combination of Creative, Production and Post-production getting it done!”
Credits
Aussie Broadband General Manager, Marketing: Bec Rizzo
Aussie Broadband Senior Marketing Manager, B2B: Jared Lock
Aussie Broadband Marketing Manager, Enterprise: Ellie Trobe
Aussie Broadband Marketing Manager, SMB: James Sampson
Aussie Broadband Marketing Lead: Jacob Backman
Aussie Broadband Marketing Lead: Rachael Fitchett
Aussie Broadband Copywriter: Tiffany Timmermans Aussie Broadband Creative Studio Lead Producer: Grace Griffith
Creative Director: Tim Murray
Senior Art Director: Mike Wilson
Copywriter: Caleb Mountjoy
Director: Ben Turner
Cinematographer: Redmond Stevenson
Account Manager: Zoe Ho
Producer: Sara Pethybridge
Producer: Alyssa Trombino Editor: Paul Travers
Colourist: Nick Hower, Post Lab IO Sound: Andy Evans
Source: Two Tractors
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