Aussie Broadband’s Small Business has launched its first brand campaign to drive growth for the B2B offering, via Two Tractors.
‘Aussie Helping Aussies’ tells the stories of how the telco assists its business partners, building on its consumer-facing brand platform, ‘The Actual Aussie Way’.
The first iteration of the digital campaign tells the story of the partnership between Aussie Broadband and iconic brand Akubra, and how the brand was facing significant business hurdles – including slow and unreliable internet, old copper technology, and more.
Two Tractors developed the creative including the visual approach and narrative structure.
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“We’re so proud to be working with Aussie Broadband. It’s a brilliant brand and the B2B team couldn’t be more passionate. They care about every detail which makes for the type of positive collaboration that drives the best outcomes,” said Andy Gaunt, co-founder at Two Tractors.
“I couldn’t be prouder of the work done by the Two Tractors team alongside the Aussie Broadband team. Just a great partnership!”
Aussie Broadband’s business marketing lead, Jacob Backman, added: “We’ve seen exceptional growth on the B2B side of the Aussie Broadband business and we want to continue that growth. Demonstrating that ‘The Actual Aussie Way’ applies to the B2B division in the same way it does the consumer division is an important part of that strategy.
“With locally-based support, customers can feel confident that, if they need help, they’ll receive solutions fast. The Two Tractors team shared our vision for the story we wanted to tell and did a beautiful job of bringing it to life. We’re proud of the partnerships we create and the solutions we provide and I think that really shines through in the creative,” he concluded.
The campaign is live across BVOD, social, and digital, with supported pages on Aussie Broadband’s website.
Credits:
Aussie Broadband
Senior Marketing Manager, B2B: Jared Lock
Marketing Manager, SMB: James Sampson
Business Marketing Lead: Jacob Backman
Creative Studio Producer: Grace Griffith
Creative/Production
Creative Director: Tim Murray
Senior Art Director: Mike Wilson
Director: Ben Turner
Cinematographer: Redmond Stevenson
Account Manager: Zoe Ho
Producer: Sara Pethybridge
Producer: Alyssa Trombino
Editor: Cole Gadsby
Colourist: Nick Hower, Post Lab IO
Sound: Andy Evans