Aussie Broadband launches B2B campaign via Two Tractors

Aussie Broadband’s Small Business has launched its first brand campaign to drive growth for the B2B offering, via Two Tractors.

‘Aussie Helping Aussies’ tells the stories of how the telco assists its business partners, building on its consumer-facing brand platform, ‘The Actual Aussie Way’.

The first iteration of the digital campaign tells the story of the partnership between Aussie Broadband and iconic brand Akubra, and how the brand was facing significant business hurdles – including slow and unreliable internet, old copper technology, and more.