Aussie Broadband expands ‘The Actual Aussie Way’ platform with new spot
Telecommunications company Aussie Broadband has extended its ‘The Actual Aussie Way’ brand platform, launching a new campaign via Melbourne-based advertising agency Two Tractors.
The campaign showcases the telco’s enterprise solutions, building upon its existing retail campaign, which promotes its personal solutions.
It has a familiar face in Ronn, who featured in the retail campaign from June, created by Thinkerbell.
The telco’s in-house marketing team developed the script for the new spot, before collaborating with Two Tractors on production and post-production.
Ellie Trobe, marketing manager at Aussie Broadband, said: “It’s been a period of transformation for the Aussie Broadband business since adding a true enterprise offering to our stable.
“We’re excited now go to market with a campaign focused on the continued growth of the Aussie Broadband Enterprise offer, leveraging the exceptional creative developed by Thinkerbell and applying it to a raft of new assets.
“The team at Two Tractors have been exceptional partners and collaborators, helping us to bring our idea to life and working fast to meet our go-live date,” she added.
Rich Hargreaves, co-founder of Two Tractors, continued: “From day one, we’ve found the Aussie Broadband team to be brilliant to partner with.
“They’re strategic, they understand their business and their customer and they believe in open collaboration. Our entire production and post-production team have loved working on this project. We’re thrilled with the result and can’t wait to see the creative at work in market.”
The campaign is rolling out across TV, BVOD, social, digital and radio.
Credits:
Aussie Broadband Marketing Manager: Ellie Trobe
Aussie Broadband Marketing Manager: John McCarthy
Aussie Broadband Creative Studio Producer: Grace Griffith
Senior Marketing Manager – Enterprise, Government, Commercial & Wholesale: Jared Lock
Director: Ben Turner
Producer: Sara Pethybridge
Producer: Diana Glen
Editor: Ben Turner
Editor / Colourist: Matthew Goodwin
Studio Director: Cushla Cooney
Sound: Andy Evans
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Lauren McNamara is a journalist at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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