‘We want to engage new audiences’: Weber CMO and agency partners on WBBL partnership

October 28, 2024 10:01

Weber BBQs has extended its partnership with the Women’s Big Bash League (WBBL) for another two years. Speaking exclusively to Mumbrella, Weber’s CMO, Nicole Parker, Publicis Sport & Entertainment’s national director, Will Koukouras, and Starcom’s business director, James Parry, explained the success of the past three years, and what the strategy looks like moving forward.

Having signed on in 2021 as the naming rights partner of the WBBL, Weber has been a long-time supporter of the sport and its legacy. After a successful two-year partnership, it re-signed for a third year for the 2023-24 season, and has now entered an agreement for a further two years.

Weber, which is a long-term client of Publicis Groupe’s Starcom Adelaide, enlisted Publicis Sport & Entertainment to broker the naming rights deal. Publicis Sport & Entertainment is also responsible for the end-to-end delivery of the partnership.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

Cricket Australia James Parry Nicole Parker Publicis Sport and Entertainment Starcom Starcom Australia WBBL Weber Weber Barbecues Will Koukouras Women's Big Bash League