Aussie fashion label leverages Shopify partnership for global campaign
Australian fashion brand, JUNI, has engaged Shopify to place its designs on the global stage via a billboard collaboration.
Founded by Ellie Watson — a creator and entrepreneur from the Gold Coast — JUNI’s new billboards were erected in Los Angeles, in addition to on the Gold Coast.
The label’s involvement with Shopify acts as a part of a campaign dedicated to highlighting local talent who are leveraging Shopify to sell their wares internationally. The billboards coincide with the release of SS24 collection – Fleur – from JUNI and its children wear line, JUNI Junior.
“The past couple of weeks have been a whirlwind. A month ago we launched JUNI – after nearly two years in the making – and now, seeing our brand and vision come to life on billboards in L.A. is just surreal,” Watson expressed.
“We’re beyond proud to partner with Shopify on this campaign.”
Shaun Broughton, APAC managing director at Shopify, conveyed the commerce platform’s excitement at working with Watson and JUNI.
“We’re excited to partner with Ellie as she takes JUNI global, inspiring entrepreneurs to seize the power of global expansion,” Broughton said.
“JUNI’s journey from Australia to Los Angeles and beyond highlights how Shopify’s cross-border tools empower businesses to overcome international challenges and accelerate growth.”
The Fleur collection is available globally and locally on JUNI’s website and via independent stockists in Asia, Australia, the United States and New Zealand.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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