Dare brings clarity to everyday Aussies, via Thinkerbell
Dare has unleashed a new campaign built on its long-standing ‘A Dare Fix’ll Fix It’ brand platform, aimed at “giving Dare an enhanced role as the voice of reason for everyday Aussies”, according to creative team Thinkerbell.
The TV spot, directed by Good Oil’s Dave Wood, follows a flight attendant “whose uncaffeinated brain leaves the plane’s passengers looking for answers that only Dare can provide”. It launches alongside related out-of-home and digital work.
Millie Hawkes, account director at Starcom Australia, explains: “Our approach for this latest campaign was to launch with impact, maintaining Dare’s already high brand awareness, while continuing to build mental availability by associating the brand with contextually relevant formats and environments.
“We’re thrilled to continue our ongoing partnership with Dare, and to have worked alongside Thinkerbell to bring this campaign to life.”
Suzi Williamson, head thinker at Thinkerbell said of the campaign: “It’s all about being able to provide a timely moment of clarity when you need it most, wrapped up in that playful Dare tone that the brand is so famous for.”
Credits:
Client: BEGA Group
Creative: Thinkerbell
Director: Dave Wood
Production: Good Oil
Sound: Rumble Studios
Media: Starcom
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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