Aussie marketer Nick Reynolds leaves head of digital marketing role at Lenovo

Nick Reynolds, Lenovo’s global head of marketing for digital, web and social, has left the company to become international CMO of Johnson Controls – Hitachi air conditioning.

Reynolds joined Lenovo in 2007 as Asia Pacific and Japan marketing and strategy director having previously worked with Dell and Apple in Sydney. He became the Chinese computer maker’s global digital marketing boss boss in June last year.

Reynolds spent 12 years with Lenovo, rising to lead the company’s global digital marketing.

A Lenovo spokesperson told Mumbrella: “Nick played an instrumental role in driving Lenovo’s brand and digital presence across the Asia Pacific region and beyond, during his time with the company. We thank Nick for his commitment and hard work and wish him all the best in his new role.”

In his new role, Reynolds has taken leadership of marketing at the $4bn joint venture between Hitachi and Johnson Controls along with its global rebrand to ‘Hitachi Cooling & Heating’.

The role will see him report to Howard Lang, vice president and general manager of global sales, marketing and channel development, who said of the appointment: “We are delighted to have Nick on board at Johnson Controls-Hitachi Air Conditioning.

“With our industry-leading and innovative Hitachi air conditioning solutions, we are growing rapidly and Nick is already taking us to the next level as he leads our combined global marketing organisation across brand, digital, trade, product marketing and marketing communications.”

Reynolds added: “I am excited to join as CMO to the $4bn joint venture between Johnson Controls and Hitachi, and especially excited with our new global rebranding to ‘Hitachi Cooling & Heating’ and our transformation into a digital-first company.”


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