Aussie marketers are falling behind their APAC counterparts in adopting new tech
Prue Cox, LinkedIn Australia and New Zealand’s director of marketing solutions, reveals how the Aussie industry might lack the confidence to adopt the marketing strategies of the future.
Disruptive technologies like artificial intelligence (AI) and machine learning are advancing at an unforeseen rate, with the top engineers globally working frantically to push these technologies further by the day.
There’s no doubt that these emerging technologies will have a critical impact on how marketers create and deliver compelling experiences for customers. AI driven technologies such as chatbots are increasingly being embraced by businesses as a method of innovating the customer experience.
NAB’s digital virtual banker is a perfect example of how a business has successfully leveraged technology to improve their customers’ experiences and overall business outcomes.
Wearables? You know it’s not 2015, right?
I would argue it is not Australian Marketers which are behind in adopting this technology but rather the senior executives and technology teams controlling the implementation and determining what they see as necessary CapEx investment.
Marketers see value and benefits of many new technologies to improve brand and customer interactions.