Aussie poised to Crash the Superbowl as Doritos’ competition enters final year

An Australian entry has made the final cut in this year’s annual Crash the Superbowl make-an-ad competition for Doritos, which awards the winner’s effort with a coveted $US2 million ad slot during the gridiron extravaganza.

It’s the third straight year an Australian ad has made the final three, although American-made ads have traditionally triumphed.

Peter Carstairs, a director with production house Mrs Smith, created the ad – which features a woman having an ultrasound while her partner munches on Doritos – which puts him in line to capture the $US1 million first prize.

The winner will also have the opportunity to work with Zack Snyder, director of Batman vs Superman.

The local entry goes up against two US finalists, one featuring a play on Tinder, starring actress Doris Roberts.

The other finalist features a pack of dogs trying desperately to buy bags of Doritos at the supermarket.

People can vote for their favourite finalist at the Crash the Superbowl web page until January 31, ahead of the Superbowl broadcast on February 7.

Crash the Superbowl has been the cornerstone of Doritos’ annual marketing efforts for 10 years; however, this year will be the last as the company moves to a new consumer-generated content strategy.

Australia first crashed the Superbowl three years ago, when the competition opened to accept international entries, with entry ‘Finger Cleaner’ a finalist.

Last year, Armand De Saint-Salvy’s Doritos’ Manchild made the top 10.

Simon Canning




Sign up to our free daily update to get the latest in media and marketing