Aussie poised to Crash the Superbowl as Doritos’ competition enters final year

An Australian entry has made the final cut in this year’s annual Crash the Superbowl make-an-ad competition for Doritos, which awards the winner’s effort with a coveted $US2 million ad slot during the gridiron extravaganza.

It’s the third straight year an Australian ad has made the final three, although American-made ads have traditionally triumphed.

Peter Carstairs, a director with production house Mrs Smith, created the ad – which features a woman having an ultrasound while her partner munches on Doritos – which puts him in line to capture the $US1 million first prize.

The winner will also have the opportunity to work with Zack Snyder, director of Batman vs Superman.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.