Austereo’s 2Day ends year on top inspite of Kyle & Jackie O scandals

Austereo’s 2Day FM in Sydney has ended the ratings year in the top spot among the music stations despite controversies that have engulfed its breakfast presenters Kyle & Jackie O, while 2GB remained strong among the talk stations.  

According to the final Nielsen radio ratings results, overall in Sydney, 2Day had a leading 11.1 per cent share compared to DMG Radio Nova’s 8.7 per cent.

In the crucial breakfast time slot 2Day rose 1.5 percentage points to 12.5 per cent, ahead of Nova’s 10.5 per cent which similarly rose 1.7 percentage points.

The result for 2Day is a far cry from the June 28 to September 5 ratings period when the show lost nearly a fifth of its audience share in the wake of the lie detector scandal.

For Nova, it was the last ratings result for the breakfast team Merrick & Rosso and Kate Ritchie, with the latter two leaving the station. Next year will see the new team of Merrick Watts, Scott Dooley and Rickie Lee Coulter.

Meanwhile, Macquarie Radio Network’s 2GB led among the talk stations in almost all the time slots, with Jones’ breakfast show rising 2 percentage points to 18.6 per cent, despite the presenter battling ill health during the year. Ray Hadley on mornings, the man largely touted as Jones’ eventual successor, maintained a commanding lead with 16.4 per cent.

MRN chairman Russell Tate said: “This survey secures 2GB its 46th consecutive survey win. 2GB’s popularity is also growing, with our Monday to Friday programming line-up attracting larger audiences across all time-slots.”

In Melbourne, Eddie McGuire, the Channel Nine presenter and former CEO, appears to be making some headway in his breakfast slot for Austereo’s Triple M. He saw a slight rise of 0.7 percentage points to 4.3 per cent, compared to the 3.6 per cent he attracted in the previous ratings survey. He joined the station on September 7.

MRN is expected beef up its presence in the Melbourne talk radio market next year in a joint venture with Pacific Star Network. There is already speculation, Steve Price, who last week left his post as morning presenter at Fairfax Media’s 2UE, is in talks with MRN for a Melbourne job.

See Nielsen’s final ratings wrap up for full results in the Sydney, Mlebourne, Brisbane, Adelaide and Perth metro markets.


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