Australasian agencies perform well in Creative Effectiveness Lions
Australia and New Zealand had a strong showing in the Creative Effectiveness Lions in Cannes.
Of the seven trophies awarded in the sought-after category, two went to Australian and one to New Zealand.
The category recognises previous Lion-winning entries that demonstrate that as well as being creative they delivered actual results.
The Grand Prix was picked up by Wieden + Kennedy Amsterdam for heineken’s Legendary Journey campaign.
Creative Effectiveness Lions went to:
Ogilvy Sydney for Share A Coke and Whybin\TBWA Sydney for “Australia’s largest roisk mitigator” for IAG.
DDB Group in New Zealand won for “Believe” for Lion Nathan.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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