Australia and New Zealand lead Creative Effectiveness shortlist at Spikes Asia

dumb ways to die gameAustralia and New Zealand have led the way in the Creative effectiveness shortlist at Spikes Asia, with the two countries responsible for eight out of the 11 shortlisted campaigns.

McCann Melbourne’s Dumb Ways to Die – the game for Metro Trains was shortlisted alongside Leo Burnett Melbourne’s Seek Volunteer for Seekand Iris Worldwide Sydney’s Christchurch Reimagined for Christchurch and Canterbury Tourism.

Havas Worldwide Australia and One Green Bean Sydney’s How Doug Pitt’s Bro Helped Virgin Mobile Punch Above its Weight and Clemenger BBDO Melbourne’s Reinventing a Once Loved Aussie Icon for Carlton & United Breweries rounded out the Aussie contenders.

Colenso BBDO Auckland was the agency behind NZ’s four shortlisted entries which were Trial by Timeline for Amnesty International, Beyond the Wall for Mountain Dew, V Motion Project for V Energy Drink and The Smart Phone line for Samsung’s Galaxy S4.

India’s Lifebouy ‘Roti’ Reminder for Hindustan Unilever by Gemotry Global Mumbai and Leo Burnett Solutions Colombo’s work for Unity Paper in Sri Lanka rounded out the shortlist.

To view the Creative effectiveness shortlist in full, click here.

The winners will be announced at a ceremony in Singapore tonight.

Miranda Ward at Spikes Asia


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