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Australia Post pens open letter to the country in ‘Dear Australia’ campaign

Australia Post has opened a national letterbox, inviting Australians to post letters documenting their experience of lockdown, with the intention of creating an historical archive from this period.

The campaign, created by The Monkeys, has launched with a film showing Australians how isolation has brought them together through the eyes of a postman.

Selected letters sent to the mail box will be shared on the Dear Australia website, and some eligible letters will be archived at the The National Archives of Australia in Canberra.

Australia Post chief marketing officer, Amber Collins, said the experience of lockdown should be documented for future generations to see.

“We wanted to do something for all Australians, so that they’d have the opportunity to commemorate and reflect on their journey during an extraordinary time,” she said.

Paul McMillan, chief executive officer at The Monkeys, added: “The letters could be a message of hope, stories of community, a poem, song or an artwork by your daughter that the country needs to see.”

Letters to can be sent to:

Dear Australia
Locked Bag
Australia 9999

The campaign film was produced by Finch and goes to air this week. It will run across TV, social media and radio.

Credits

Client: Australia Post
Chief Marketing Officer: Amber Collins
Head of Marketing, Retail and Advertising: Corrina Brazel
Marketing Manager, Community and Consumer: Allison Leech

Agency: The Monkeys, part of Accenture Interactive
Chief Executive Officer: Paul McMillan
Chief Creative Officer: Ant Keogh
Head of Planning: Michael Derepas
Art Director: Joe Sibley
Writer: Hugh Gurney
National Head of Production: Romanca Mundrea
Head of Content Management: Jaimee Kerr
Content Director: James Wilkinson
Content Manager: Allan Carlow

Production Company: FINCH
Director: Kyra Bartley
Executive Producer: Corey Esse
Producer: Claire Thompson
DOP: Katie Milwright

Post Production: Atticus
Music: Electric Dreams
Sound: Paul Le Couteur @ Squeak E Clean Studios

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