Melbourne flies the flag in Film Lions shortlist

Melbourne agencies have outperformed Sydney in the shortlist for the Film Lions in Cannes

Australia is represented in nine of the 34 sub-categories.

Clemenger BBDO Melbourne has three shortlistings, all for campaigns for various CUB brands. Also on the list from Melbourne are DDB, George Patterson Y&R and McCann. Sydney is represented by 18 Feet & Rising, Joy, and BWM.

The full list of shortlisted Australian entrants:

Alcoholic Drinks:

• “Beer Chase” by Clemenger BBDO Melbourne for Carlton United Breweries’ Carlton Draught
• “River of Blonde” by Clemenger BBDO Melbourne for Carlton United Breweries Pure Blonde
• “Coincidence” by Clemenger BBDO Melbourne for Carlton United Breweries’ Carlton Mid

Non-Alcoholic Drinks:

• “Sunshine Bubble by DDB Melbourne for Murray Goulburn Co-Operative’s Devondale Fast Start Liquid Breakfast
• “Manchild” by DDB Melbourne for Murray Goulburn Co-Operative’s Devondale Fast Start Liquid Breakfast

Commercial Public Services:

• “Harry” by JOY Sydney for SBS On Demand Broadcast Service
• “Carmelina” by JOY Sydney for SBS On Demand Broadcast Service

Public Health and Safety

• “Dumb Ways To Die” by McCann Melbourne for Metro Trains

Fundraising and Appeals:

• “Make it Possible” by Loud Sydney for Animals Australia Factory Farming

Viral Film:

• “Dumb Ways To Die” by McCann Melbourne for Metro Trains

Short Format Internet Film:

• “Into The Woods” by Belgiovane Williams McKay Sydney for Simplot’s John West

Branded Content Internet Film:

• “This Song Saved My Life” by 18 Feet & Rising Sydney for MTV Exit Foundation

Interactive Film:

• “Anytime. Anywhere” by George Patterson Y&R Melbourne for Defence Force Recruiting in the Australian Air Force

Cameron Boon

topics Cannes Lions, Clemenger BBDO, DDB Melbourne, Film Lions, George Patterson Y&R, McCann Melbourne

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