Melbourne flies the flag in Film Lions shortlist
Melbourne agencies have outperformed Sydney in the shortlist for the Film Lions in Cannes
Australia is represented in nine of the 34 sub-categories.
Clemenger BBDO Melbourne has three shortlistings, all for campaigns for various CUB brands. Also on the list from Melbourne are DDB, George Patterson Y&R and McCann. Sydney is represented by 18 Feet & Rising, Joy, and BWM.
The full list of shortlisted Australian entrants:
Alcoholic Drinks:
- “Beer Chase” by Clemenger BBDO Melbourne for Carlton United Breweries’ Carlton Draught
- “River of Blonde” by Clemenger BBDO Melbourne for Carlton United Breweries Pure Blonde
- “Coincidence” by Clemenger BBDO Melbourne for Carlton United Breweries’ Carlton Mid
Non-Alcoholic Drinks:
- “Sunshine Bubble by DDB Melbourne for Murray Goulburn Co-Operative’s Devondale Fast Start Liquid Breakfast
- “Manchild” by DDB Melbourne for Murray Goulburn Co-Operative’s Devondale Fast Start Liquid Breakfast
Commercial Public Services:
- “Harry” by JOY Sydney for SBS On Demand Broadcast Service
- “Carmelina” by JOY Sydney for SBS On Demand Broadcast Service
Public Health and Safety
- “Dumb Ways To Die” by McCann Melbourne for Metro Trains
Fundraising and Appeals:
- “Make it Possible” by Loud Sydney for Animals Australia Factory Farming
Viral Film:
- “Dumb Ways To Die” by McCann Melbourne for Metro Trains
Short Format Internet Film:
- “Into The Woods” by Belgiovane Williams McKay Sydney for Simplot’s John West
Branded Content Internet Film:
- “This Song Saved My Life” by 18 Feet & Rising Sydney for MTV Exit Foundation
Interactive Film:
- “Anytime. Anywhere” by George Patterson Y&R Melbourne for Defence Force Recruiting in the Australian Air Force
