Melbourne agencies have outperformed Sydney in the shortlist for the Film Lions in Cannes
Australia is represented in nine of the 34 sub-categories.
Clemenger BBDO Melbourne has three shortlistings, all for campaigns for various CUB brands. Also on the list from Melbourne are DDB, George Patterson Y&R and McCann. Sydney is represented by 18 Feet & Rising, Joy, and BWM.
The full list of shortlisted Australian entrants:
Alcoholic Drinks:
- “Beer Chase” by Clemenger BBDO Melbourne for Carlton United Breweries’ Carlton Draught
- “River of Blonde” by Clemenger BBDO Melbourne for Carlton United Breweries Pure Blonde
- “Coincidence” by Clemenger BBDO Melbourne for Carlton United Breweries’ Carlton Mid
Non-Alcoholic Drinks:
- “Sunshine Bubble by DDB Melbourne for Murray Goulburn Co-Operative’s Devondale Fast Start Liquid Breakfast
- “Manchild” by DDB Melbourne for Murray Goulburn Co-Operative’s Devondale Fast Start Liquid Breakfast
Commercial Public Services:
- “Harry” by JOY Sydney for SBS On Demand Broadcast Service
- “Carmelina” by JOY Sydney for SBS On Demand Broadcast Service
Public Health and Safety
- “Dumb Ways To Die” by McCann Melbourne for Metro Trains
Fundraising and Appeals:
- “Make it Possible” by Loud Sydney for Animals Australia Factory Farming
Viral Film:
- “Dumb Ways To Die” by McCann Melbourne for Metro Trains
Short Format Internet Film:
- “Into The Woods” by Belgiovane Williams McKay Sydney for Simplot’s John West
Branded Content Internet Film:
- “This Song Saved My Life” by 18 Feet & Rising Sydney for MTV Exit Foundation
Interactive Film:
- “Anytime. Anywhere” by George Patterson Y&R Melbourne for Defence Force Recruiting in the Australian Air Force