Australia takes home five golds at Festival of Media APAC
Australia claimed second place at the Festival of Media APAC yesterday, with Australian and NZ agencies claiming five golds while Mindshare retained its title of Agency Network of the Year for the region.
OMD Australia picked up a silver in the Best Branded Content Creation Awards for its Qantas work ‘Qantas Airlines Creates a New TV Show’.
In the Best Communications Strategy Lego and UM Australia nabbed a Silver for ‘Make Lego the Star of Christmas’ while Havas Group Australia and Pampas took home the Bronze for Re-Pie-Cling.
For Best Engagement Strategy, Starcom Australia and Headspace won a Silver for its anti-bullying campaign ‘Reword’ while UM Australia and the Art Gallery of NSW were awarded a Bronze award for ‘The Greats’.
In the Best Not-For-Profit Campaign, Leo Burnett Australia won a Silver for ‘Reword’ with the agency also picking up a Bronze in the Best Social Media Strategy category for the same campaign.
UM Australia and Transport for NSW took home a Gold for Best Use of Content while in the Best Use of Real-time Marketing Mediacom and Snickers picked up a Gold for ‘Hungerithm’, and PHD Australia and Google won a Bronze for The Google app and The Voice.
In the Best Use of Traditional Media category UM Australia and Transport for NSW won Gold for ‘The Late Shift’ while in The Creative Use of Data Award Leo Burnett Australia picked up a Silver for its ‘Reword’ campaign.
UM Australia and Transport for NSW won a Gold in the Creative Use of Media Award for ‘The Late Shift’ and Gold for the best use of content. The agency also picked up two Silvers for its work with Lego on ‘Make Lego the Star of Christmas’.
UM Sydney collected six awards altogether, the most wins for one agency office in the APAC region.
Ross Raeburn, CEO of UM Australia said: “The Festival of Media Awards places us head to head with the best agencies in Asia Pacific, and to have our work awarded in this fashion is testament to our incredible people, valued clients and close partner collaboration.”
In the Effectiveness Award, Starcom Australia took home a Gold for its ‘Safe Passengers for Sea Creatures for the Great Barrier Reef’.
The full list of winners:
Festival of Media APAC Awards 2017 Winners List
Best Branded Content Creation Award
Gold – Cornetto’s That One Summer (Cornetto / Mindshare – Philippines)
Silver – Qantas Airlines Creates a New TV Show (Qantas Airlines / OMD – Australia)
Bronze – Lights. Camera. Bagpiper. (Bagpiper / Mindshare – India)
Best Communications Strategy
Gold – How old will you be when you’re mortgage free? (Bank of New Zealand / MediaCom – New Zealand)
Silver – Make LEGO the star of Christmas (LEGO / UM – Australia)
Bronze – Re-Pie-Cling (Pampas / Havas Group – Australia)
Best Engagement Strategy
Gold – Ariel Dads Share the Load – Men for laundry! (Ariel / MediaCom – India)
Silver – Reword (Headspace / Starcom – Australia)
Bronze – The Greats (Art Gallery of NSW / UM – Australia)
Best Event/Experiential Campaign
Gold – Reinventing the Athlete Tour (Nike Basketball / Mindshare – China)
Silver – Door Step School – A Street Naming Event for Social Change (Door Step School / Lodestar UM – India)
Bronze – Brewtoleum (DB Export / PHD – New Zealand)
Best Launch Campaign
Gold – Lover Boy or Lavalava Boys (Game of Bro’s / MediaCom – New Zealand)
Silver – Mobile Makeover for Gamers by L’Oreal Men Expert (L’Oreal Men Expert / Mindshare – China)
Best Local Execution of a Brand
Gold – Clear Taps on Mudik (annual homecoming tradition) during Eid holiday in Indonesia (Clear Men / Opera MediaWorks – Indonesia)
Silver – IKEA Guerrilla Table – when IKEA met Taiwanese street food (IKEA / Mediavest|Spark – Taiwan)
Bronze – Knorr’s uniquely local campaign targets chefs in China by province (Knorr / Isobar – China)
Best Not-for-Profit Campaign
Gold – Door Step School – A Street Naming Event for Social Change (Door Step School / Lodestar UM – India)
Silver – Reword (Reword / Leo Burnett – Australia)
Bronze – Donate Your Signature (UNESCO NGO Japan / Beacon/Leo Burnett – Japan)
Best Social Media Strategy
Gold – Maggi We Miss You too (Maggi / Zenith – India)
Silver – Dove – Change the Rhyme (Dove / Mindshare – India)
Bronze – Reword (Reword / Leo Burnett – Australia)
Best Targeted Campaign
Gold – Virtual Coastwatch (Maritime Safety / FCB Media – New Zealand)
Silver – Maxis reads minds using ‘Zero Moment of Travel’ (Maxis / Initiative – Malaysia)
Bronze – Gillette Bachelor of Shaving (Gillette / MediaCom – India)
Best Use of an Influencer
Gold – Brooke Bond Red Label Tea 6 Pack Band (Brooke Bond Red Label Tea (BBRL) / Mindshare – India)
Silver – Big C: At the Heart of the Matter (Big C / UM – Thailand)
Bronze – Make it Mammoth (Mammoth / MediaCom – New Zealand)
Best Use of Content
Gold – The Late Shift (Transport for NSW / UM – Australia)
Silver – Krungsri First Choice: I want Mother’s Day too (Krungsri First Choice / Initiative – Thailand)
Bronze – “Time to Shine” real-time Olympics (Wrigley’s Extra / MediaCom – China)
Best Use of Digital Media
Gold – Cornetto Love Notes (Cornetto / PHD – China)
Silver – JUST DO IT #DADADING (Nike / Mindshare – India)
Best Use of Gamification
Gold – Reinventing the Athlete Tour (Nike Basketball / Mindshare – China)
Silver – Mobile Makeover for Gamers by L’Oreal Men Expert (L’Oreal Paris Men Expert / Mindshare – China)
Bronze – Pizza Hut’s Must Win Guest (Pizza Hut / Mindshare – China)
Best Use of Mobile
Gold – Virtual Coastwatch (Maritime Safety / FCB Media – New Zealand)
Silver – Pureit Cares for Chennai (Pureit / PHD – India)
Bronze – Dynamic Offline Moments with YouTube (YouTube / Essence – Singapore)
Best Use of Real-time Marketing
Gold – Hungerithm (Snickers / MediaCom – Australia)
Silver – Wall’s Man 2.0 (Wall’s / Mindshare – Thailand)
Bronze – The Google app & The Voice (Google / PHD – Australia)
Best Use of Technology
Silver – OCBC Pay Anyone (OCBC / Maxus – Singapore)
Bronze – Dynamic Offline Moments with YouTube (YouTube / Essence – Singapore)
Best Use of Traditional Media
Gold – The Late Shift (Transport for NSW / UM – Australia)
Silver – Vaseline Billboard Live Demo (Vaseline / Unilever – Philippines)
Bronze – V Energy Jono VS Ben (V Energy Drink / OMD – New Zealand)
Best Use of Video
Gold – Ariel Dads Share the Load – Men for laundry! (Ariel / MediaCom – India)
Silver – Rojak 360° – Telling Malaysian tales the 360° way (Maxis / Initiative – Malaysia)
Bronze – The Good Experiment (Unilever / Dentsu Jayme Syfu – Philippines)
The Best Insight Award
Gold – Ariel Dads Share the Load – Men for laundry! (Ariel / MediaCom – India)
Silver – Brewtoleum (DB Export / PHD – New Zealand)
Bronze – Celebrate your Roots (Parachute Advansed / Madison Communications – India)
The Creative Use of Data Award
Gold –McDonald’s – Capacity Based Advertising (McDonald’s / OMD – Singapore)
Silver – Reword (Reword / Leo Burnett – Australia)
Bronze – How old will you be when you’re mortgage free? (Bank of New Zealand / MediaCom – New Zealand)
The Creative Use of Media Award
Gold – The Late Shift (Transport for NSW / UM – Australia)
Silver – Make LEGO the star of Christmas (LEGO / UM – Australia)
Bronze – Brewtoleum (DB Export / PHD – New Zealand)
The Effectiveness Award
Gold – Safe Passage for Sea Creatures (Great Barrier Reef / Starcom – Australia)
Silver – How India Started Playing Through Mobile (PAYTM / Maxus – India)
Bronze – Clear x Martian Intelligence Agency (Clear / PHD – China)
The Utility / Public Service Award
Gold – Gillette Bachelor of Shaving (Gillette / MediaCom – India)
Silver – Swachh Aadat Swachh Bharat (Lifebuoy, Domex & Pureit / PHD – India)
Bronze – Maxis Kongsi Home – Building Hope One Home at a Time (Maxis / Initiative – Malaysia)
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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