Best Branded Content Creation Award
Gold – Cornetto’s That One Summer (Cornetto / Mindshare – Philippines)
Silver – Qantas Airlines Creates a New TV Show (Qantas Airlines / OMD – Australia)
Bronze – Lights. Camera. Bagpiper. (Bagpiper / Mindshare – India)
Best Communications Strategy
Gold – How old will you be when you’re mortgage free? (Bank of New Zealand / MediaCom – New Zealand)
Silver – Make LEGO the star of Christmas (LEGO / UM – Australia)
Bronze – Re-Pie-Cling (Pampas / Havas Group – Australia)
Best Engagement Strategy
Gold – Ariel Dads Share the Load – Men for laundry! (Ariel / MediaCom – India)
Silver – Reword (Headspace / Starcom – Australia)
Bronze – The Greats (Art Gallery of NSW / UM – Australia)
Best Event/Experiential Campaign
Gold – Reinventing the Athlete Tour (Nike Basketball / Mindshare – China)
Silver – Door Step School – A Street Naming Event for Social Change (Door Step School / Lodestar UM – India)
Bronze – Brewtoleum (DB Export / PHD – New Zealand)
Best Launch Campaign
Gold – Lover Boy or Lavalava Boys (Game of Bro’s / MediaCom – New Zealand)
Silver – Mobile Makeover for Gamers by L’Oreal Men Expert (L’Oreal Men Expert / Mindshare – China)
Best Local Execution of a Brand
Gold – Clear Taps on Mudik (annual homecoming tradition) during Eid holiday in Indonesia (Clear Men / Opera MediaWorks – Indonesia)
Silver – IKEA Guerrilla Table – when IKEA met Taiwanese street food (IKEA / Mediavest|Spark – Taiwan)
Bronze – Knorr’s uniquely local campaign targets chefs in China by province (Knorr / Isobar – China)
Best Not-for-Profit Campaign
Gold – Door Step School – A Street Naming Event for Social Change (Door Step School / Lodestar UM – India)
Silver – Reword (Reword / Leo Burnett – Australia)
Bronze – Donate Your Signature (UNESCO NGO Japan / Beacon/Leo Burnett – Japan)
Best Social Media Strategy
Gold – Maggi We Miss You too (Maggi / Zenith – India)
Silver – Dove – Change the Rhyme (Dove / Mindshare – India)
Bronze – Reword (Reword / Leo Burnett – Australia)
Best Targeted Campaign
Gold – Virtual Coastwatch (Maritime Safety / FCB Media – New Zealand)
Silver – Maxis reads minds using ‘Zero Moment of Travel’ (Maxis / Initiative – Malaysia)
Bronze – Gillette Bachelor of Shaving (Gillette / MediaCom – India)
Best Use of an Influencer
Gold – Brooke Bond Red Label Tea 6 Pack Band (Brooke Bond Red Label Tea (BBRL) / Mindshare – India)
Silver – Big C: At the Heart of the Matter (Big C / UM – Thailand)
Bronze – Make it Mammoth (Mammoth / MediaCom – New Zealand)
Best Use of Content
Gold – The Late Shift (Transport for NSW / UM – Australia)
Silver – Krungsri First Choice: I want Mother’s Day too (Krungsri First Choice / Initiative – Thailand)
Bronze – “Time to Shine” real-time Olympics (Wrigley’s Extra / MediaCom – China)
Best Use of Digital Media
Gold – Cornetto Love Notes (Cornetto / PHD – China)
Silver – JUST DO IT #DADADING (Nike / Mindshare – India)
Best Use of Gamification
Gold – Reinventing the Athlete Tour (Nike Basketball / Mindshare – China)
Silver – Mobile Makeover for Gamers by L’Oreal Men Expert (L’Oreal Paris Men Expert / Mindshare – China)
Bronze – Pizza Hut’s Must Win Guest (Pizza Hut / Mindshare – China)
Best Use of Mobile
Gold – Virtual Coastwatch (Maritime Safety / FCB Media – New Zealand)
Silver – Pureit Cares for Chennai (Pureit / PHD – India)
Bronze – Dynamic Offline Moments with YouTube (YouTube / Essence – Singapore)
Best Use of Real-time Marketing
Gold – Hungerithm (Snickers / MediaCom – Australia)
Silver – Wall’s Man 2.0 (Wall’s / Mindshare – Thailand)
Bronze – The Google app & The Voice (Google / PHD – Australia)
Best Use of Technology
Silver – OCBC Pay Anyone (OCBC / Maxus – Singapore)
Bronze – Dynamic Offline Moments with YouTube (YouTube / Essence – Singapore)
Best Use of Traditional Media
Gold – The Late Shift (Transport for NSW / UM – Australia)
Silver – Vaseline Billboard Live Demo (Vaseline / Unilever – Philippines)
Bronze – V Energy Jono VS Ben (V Energy Drink / OMD – New Zealand)
Best Use of Video
Gold – Ariel Dads Share the Load – Men for laundry! (Ariel / MediaCom – India)
Silver – Rojak 360° – Telling Malaysian tales the 360° way (Maxis / Initiative – Malaysia)
Bronze – The Good Experiment (Unilever / Dentsu Jayme Syfu – Philippines)
The Best Insight Award
Gold – Ariel Dads Share the Load – Men for laundry! (Ariel / MediaCom – India)
Silver – Brewtoleum (DB Export / PHD – New Zealand)
Bronze – Celebrate your Roots (Parachute Advansed / Madison Communications – India)
The Creative Use of Data Award
Gold –McDonald’s – Capacity Based Advertising (McDonald’s / OMD – Singapore)
Silver – Reword (Reword / Leo Burnett – Australia)
Bronze – How old will you be when you’re mortgage free? (Bank of New Zealand / MediaCom – New Zealand)
The Creative Use of Media Award
Gold – The Late Shift (Transport for NSW / UM – Australia)
Silver – Make LEGO the star of Christmas (LEGO / UM – Australia)
Bronze – Brewtoleum (DB Export / PHD – New Zealand)
The Effectiveness Award
Gold – Safe Passage for Sea Creatures (Great Barrier Reef / Starcom – Australia)
Silver – How India Started Playing Through Mobile (PAYTM / Maxus – India)
Bronze – Clear x Martian Intelligence Agency (Clear / PHD – China)
The Utility / Public Service Award
Gold – Gillette Bachelor of Shaving (Gillette / MediaCom – India)
Silver – Swachh Aadat Swachh Bharat (Lifebuoy, Domex & Pureit / PHD – India)
Bronze – Maxis Kongsi Home – Building Hope One Home at a Time (Maxis / Initiative – Malaysia)