IAB links with Coalition for Better Ads in a bid to improve online ad experience

March 23, 2017 3:52

The Interactive Advertising Bureau of Australia (IAB) will support the launch of a research project in Australia by the Coalition for Better Ads (CBA) aimed at setting guidelines for local marketers, brands and publishers to deliver more consumer-friendly online ads.

Vijay Solanki: decision to join CBA about giving consumers a better experience

IAB Australia’s announcement it is joining the group, which has already released its Better Ads Standards guidelines in North America and Europe, comes as the organisation continues to work on major industry issues such as transparency, ad fraud and viewability.

The CBA launched in Germany in October and includes major advertisers Procter & Gamble and Unilever among its membership.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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IAB links with Coalition for Better Ads in a bid to improve online ad experience

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