Australian agencies fail to impress at The Cup

Tim Burrowes

March 22, 2010 10:00

Australian agencies failed to win a single award at the third annual Intercontinental Advertising Cup, despite Asia Pacific coming in as the second top-performing region in the world.

The awards, which celebrates locally-inspired creativity, only saw Clemenger BBDO Melbourne receive three nominations for its Four ‘N Twenty Meat Pies “Salad Plate” campaign, although it wasn’t able to convert any of the nominations into wins.

It is not clear at this stage how many Australian agencies were entered into the awards.

Out of the 33 Cup trophies awarded, Asia Pacific agencies walked away with 10 trophies, behind Ibero-America, which bagged 13 gongs.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.