Australian agencies fail to impress at The Cup
Australian agencies failed to win a single award at the third annual Intercontinental Advertising Cup, despite Asia Pacific coming in as the second top-performing region in the world.
The awards, which celebrates locally-inspired creativity, only saw Clemenger BBDO Melbourne receive three nominations for its Four ‘N Twenty Meat Pies “Salad Plate” campaign, although it wasn’t able to convert any of the nominations into wins.
It is not clear at this stage how many Australian agencies were entered into the awards.
Out of the 33 Cup trophies awarded, Asia Pacific agencies walked away with 10 trophies, behind Ibero-America, which bagged 13 gongs.
The Asia-Pacific region also won the ultimate prize, the 2009 Grand Cup, which was awarded to GT Inc in Tokyo for Sagami Rubber Industries’ “Love Distance” campaign.
Agencies from Europe won eight trophies, while agencies from Eastern Europe won two.
The Cup was established in 2007 by Asia Pacific’s ADFEST, Ibero-American FIAP and New European Golden Drum. ADC*E (Art Director’s Club of Europe) is also a member.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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pity i thought the salad plate was an awesome concept. made me laugh like crazy – yet still made me know which brand was doing the sell.
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