Australian Bananas and Thinkerbell set to launch ‘Banana Gym Pass’

Australian Bananas is helping Aussies get into the gym and pump some iron, with a new initiative developed via Thinkerbell.

On October 16, 2024 – National Banana Day – Australian Bananas’ will activate ‘Banana Gym Pass’ – an offering that provides gym goers with the opportunity “to use a banana as their entry” into one of the participating gyms across the country and take advantage of a free workout.

Thinkerbell collaborated with Val Morgan Outdoor (VMO) for the platform, allowing more than 350 gyms, such as Viva Leisure, Fitness First, GoodLife Health Clubs, Club Lime and Zap Fitness, to be involved.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.