Gaming trumps all in M&C Saatchi Sport & Entertainment’s latest Passion Pulse report

October 15, 2024 2:26

New research from M&C Saatchi Sport & Entertainment has found that gaming is the number one passion in Australia.

According to the PR agency’s passion pulse survey, 11% of Australians above 18 years of age boast a passion relating to games and gaming. The statistic places it above AFL, cooking, dogs and caring for family, which all came in numbers two, three, four and five, respectively.

Credit: Passion Pulse ’24 report by M&C Saatchi Sport & Entertainment. Click to enlarge.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.

Topics

gaming Luke Haynes M&C Saatchi Sport & Entertainment Passion Pulse '24 passions sport video games

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Gaming trumps all in M&C Saatchi Sport & Entertainment’s latest Passion Pulse report

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