Australian box office a mystery: Cowell

Brendan Cowell in I Love You tooAccording to I Love You Too lead actor Brendan Cowell, it is difficult to say if the Roadshow Films release will be a hit when it opens this week, but it does have the elements necessary to become one.

“Box office in Australia is one of the hardest mysteries known to man, but this one has got all the makings of a hit, all the marketing angles, and it’s a real warm and beautiful story,” he told Encore.

Cowell can be currently seen on screen in Beneath Hill 60, now in its third week of release (with more than $2m in box office earnings) and, as of May 6, in the comedy I Love You Too.

“I don’t know if it’s a romantic comedy. There’s romance, but it’s also a relationship drama about a family. Maybe that’s what’s different about it; there are a few more genres in it, which is what’s unique about it,” he explained.

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