Australian design platform unveils premium model Canva for Work after raising $7.6 million

Australian online design platform Canva has completed a $7.6 million investment round towards the release of its Canva for Work paid subscription service.

The free online design tool aims to provide an accessible alternative to the likes of Adobe’s Photoshop and Indesign programs, employing a freemium model which CEO Melanie Perkins said was aimed to make the product spread further.

“It’s really important to give users as much value as you can. It’s also one of the primary reasons Canva has spread. If the free model is at the core of the offering, it will get into the market,” said Perkins, who founded the platform in 2012.