Builders Academy superhero Bob keeps tools in check in second TV campaign from Sense

Builders Academy Australia has scaled back the antics of its superhero Bob the Builder in its latest TV ad as the organisation continues its drive to attract more people to the trade.

The previous commercial for the Simonds Homes-owned academy, which saw Bob treat his tools like weapons by firing nail guns and throwing knives fell foul of the advertising watchdog after upholding complaints that it “depicts and glamourises unsafe workplace behaviour”.