Australian digital advertising growth softens in September quarter: IAB and PwC

Darcy Song

December 1, 2022 9:16

The Australian digital advertising market has reached $3.455 billion in the latest quarter – an increase of 6.5% in the same period in 2021, an IAB and PwC report found.

Digital advertising growth in the quarter ending 30 September this year softened by 4.9% compared to the June quarter.

An earlier IAB report found the digital advertising industry has contributed $94 billion to GDP (4% of overall) and supported over 450,000 jobs between 2011 and 2022.

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Darcy Song

Darcy Song was a reporter at Mumbrella, covering media owners, adtech and social platforms. She left in October 2023.