Australian Government encourages ‘Beforeplay’ in new campaign via Ogilvy

January 22, 2024 10:21

Seeking to normalise regular STI testing, the Australian Government has launched a new campaign via Ogilvy, encouraging young Aussies to engage in ‘Beforeplay’, Mumbrella can reveal.

The campaign, targeted at 20-34 year-old Aussies, introduces ‘Beforeplay’ a new step in a person’s sexual health journey – getting an STI test before embarking on sexual activity.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.