Australian Government rallies to cease ‘boys will be boys’ behaviour in anti-domestic violence campaign

The Australia Government has aimed to tackle the ‘boys will be boys’ attitude often accepted by adults when it comes to domestic violence in its latest ‘Stop it at the Start’ campaign.

The ‘Stop it at the Start’ campaign is based on research finding there is a tendency to blame victims for violence and empathise with males. To combat this, the outdoor ads aim to debunk common phrases said to victims of domestic violence including “he did it because he likes you”.

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