Australian Grand Prix appoints Visual Identity to handle digital account
The Australian Grand Prix Corporation has appointed independent full-service agency Visual Identity (VI) to handle the digital requirements of the 2014 Australian Motorcycle Grand Prix and the 2015 Formula 1 Australian Grand Prix, Mumbrella can reveal.
The account was put out for pitch in May as the Grand Prix was looking to drive the brand’s online presence as it aims to become a digital leader in the sport and entertainment industry.
Misha Horsnell, Australian Grand Prix Corporation group manager of marketing, said: “Throughout the pitch process, VI demonstrated an excellent understanding of our brief, impressing us with innovative concepts. Ultimately, vi presented an overall digital service package that met the key objectives of the business in this space.
“VI has a great awareness of the Australian automotive landscape with a strong customer understanding and retail focus. Another drawcard was VI’s ongoing commitment to skill development, which is important as we strive to be a leader in the digital field.”
The company has declined to reveal how many agencies pitched for the account.
Visual Identity has already started work on the account, overseeing the Grand Prix’s overall digital strategy and tactics, website maintenance and general upgrades.
Company director Kyle Redpath said: “As an agency we’re huge motor sport fans, so when the opportunity came up for VI to pitch for this digital account we knew it was the perfect chance to combine our passion for the sport and our digital capabilities.
“The team was stoked to find out we had been appointed as their digital agency. We can’t wait to work on delivering a successful digital strategy for two of Australia’s premier events.”
Miranda Ward
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