Australian Greens start election push with ‘a future for all of us’ campaign
The Australian Greens has launched a socially-led marketing campaign ahead of the Federal Election, which is expected to be sometime in May.
Titled ‘a future for all of us’, the two minute ad celebrates the diversity in Australia and calls for the population to “turn hope into action”.
Throughout the ad, which was shot by an in-house team, celebrates sam sex-marriage, Indigenous rights, disabilities and different cultures and everyone who makes up the 25 million Australian citizens.
Richard Di Natale, leader of the Australian Greens, said in a statement: “This is without a doubt the most ambitious video project the we’ve ever undertaken. Shot in five states, and with footage from the last two years, it shows the incredible breadth of what the Greens aim to achieve.
“The old parties have scary text messages and the ‘Fake Tradie’, whereas the Greens have an election campaign of hope. People across Australia are realising they don’t have to put up with the status quo. We can achieve so much to create a fairer future for all of us.
“While we aim to represent the community in parliament, we don’t have the same resources as the Labor and Liberal Parties. They’ve got the backing of the banks, fossil fuel industry, developers and the gambling industry – but we have something far more powerful.”
The ad is narrated by artist and community activist Tariro Mavondo.
“I think people can make the world a better place by being consciously aware of the choices we make on a daily basis and holding our own selves accountable and responsible for them. I think that if we focused on the interconnectedness and interconnectivity of all people and all things we would find ourselves less self-centred and egotistical which is removing the ‘I’ and replacing it with a ‘you’ or a ‘we’, that is the Southern African principle of ubuntu that is at the cornerstone of interpersonal relations in societies,” Mavondo said in a statement.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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