Australian marketing leaders’ concerns for combating ‘The Great Customer Resignation’

March 2, 2022 10:26

A new report from SugarCRM surveying sales and marketing leaders underscored the urgency for Australian businesses to act decisively in combating “The Great Customer Resignation”.

The study found Australian customers are leaving at extraordinary rates and most Australian companies are ill-prepared to counter this trend in the rebound from the pandemic. Whilst 70% of Australian sales and marketing leaders agree that it is more cost-effective to keep existing customers than closing a new sale, the same percentage report increased customer turnover, compared to 52% in a survey conducted the year prior.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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