F.Y.I.

Australian Open Tennis radio ads ace Round 5 of Siren Awards

March 12, 2015 9:52

Radio ads for the Australian Open Tennis created by Cummins & Partners have aced Round 5 of the Siren Awards, taking out the overall win, the single, craft and campaign categories.

The announcement:

Radio ads for the Australian Open Tennis have aced Round 5 of the Siren Awards, taking out the overall win, the single, craft and campaign categories. The single ad “Ball of Fire” by Cummins&Partners creative team, Chris Ellis and Aaron Lipson, used audio from a miniature microphone attached to a tennis ball served at 234 km, to take radio listeners closer to the tennis action.

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