Australian Professional Leagues appoints R/GA as lead agency

Zanda Wilson

August 4, 2021 10:28

The governing body of Australia’s premier football domestic football competitions, Australian Professional Leagues (APL), has named R/GA as its lead agency partner to work across creative and media.

R/GA won the account after a competitive pitch process, with the tender process included agencies in Australia as well as the UK.

The APL was formed in 2021 after Football Australia handed over control of the A-League and W-League to the clubs in December of 2020, with the new body taking over management, marketing and commercialisation of the leagues.

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.