Australian toy maker partners with MrBeast on global merch collection
Australian toy manufacturer Moose Toys has landed a global deal with YouTuber MrBeast (Jimmy Donaldson) to co-create a new brand of collectible action figures.
The range will represent MrBeast’s new line of figural merch, targeted at young and old fans.
Jimmy Donaldson is known by his creator name, MrBeast
Paul Solomon, CEO of Moose Toys, said: “This will be the most anticipated launch of the year. MrBeast is wildly iconic and the biggest influencer on the planet. By combining his unique brand of innovation with our Moose WOW, we created a phenomenal line of products that will be highly sought after.”
Sharing the news on LinkedIn, Moose Toys chief marketing officer, Belinda Gruebner added that the collaboration was a “dream partnership led by true desire to innovate and disrupt”.
“Huge well done to all the Moosies who’ve been working hard to bring this partnership to life!”
The range will feature the digital creator’s signature blue and fuchsia panther logo, with primal-themed collectibles and action figures.
One of the most popular content creators globally, MrBeast’s YouTube channels has more than 234 million subscribers and 42 billion lifetime views.
The new line will launch globally in Spring 2024.
Moose Toys is an Australian head-quartered toy manufacturing company that distributes globally. It’s other products include a range of Bluey toys and homewares based on the Australian cartoon series.
The business works with indie media agency Hatched in the local market.
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