Australian women encouraged to get ‘back in the game’ in Samsung campaign

Samsung has encouraged women to get ‘back in the game’ in its latest campaign and content series with Netball Australia.

Created by Leo Burnett, the content series includes recipes and workouts and aims to promote how Samsung technologies and devices can help women to stay active.

The campaign also includes a TV ad created in partnership with Women’s Health.

Josh Grace, CMO at Samsung Australia, said in a statement: “As a brand, we are committed to working with our partners and developing technology in order to help Australians break barriers in their daily lives and learn more about how they can better manage their fitness and well-being.

“Life can sometimes get in the way and health, fitness and nutrition too often get pushed down the list of daily priorities.

“Through Back in the Game, Samsung is proud to provide tools to not only help women re-engage with fitness, nutrition and their wellbeing, but equip them with the knowledge and motivation to reach the top of their game.”

The ad follows Samsung’s recent campaign ‘The Ad I as Supposed to Make’ featuring former Australian Netball captain and Samsung ambassador Sharni Layton.


  • Client: Samsung Electronics Australia
  • Creative Agency: Leo Burnett
  • Public Relations: Edelman Public Relations
  • Media: Starcom

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