Australian Women’s Weekly launches spin off food title
The Australian Women’s Weekly has launched a new monthly food magazine as it looks to capitalise on the success of its cookbook series.
The new monthly magazine, The Australian Women’s Weekly Food, has been launched to target women aged 25-54 and is being priced at $9.95. A digital relaunch of the main magazine is also set to happen soon, as well as the first phase of the rollout of Bauer Media’s new women’s network, Food to Love.
Pamela Clark, editorial and food director of the cookbooks said: “More than 1 in 4 women have read or cooked with a Women’s Weekly cookbook in the past month and for decades our readers have been asking when we were going to publish a Women’s Weekly magazine devoted just to food, well now that time is here, and we hope you love it as much as we do.”
It will feature more than 80 seasonal dishes every month as well as tips and tricks from kitchen experts.
“The new magazine is a result of consumer testing and successful one-off Women’s Weekly food magazines we have trialled in the market over the past 12 months; the result is a beautifully shot premium food experience that will connect with The Weekly’s readers,” said Jo Runciman, Bauer Media’s specialist publisher.
The Australian Women’s Weekly sold 442,000 copies per month on average, according to the last set of audit results in August 2014.
Separately the deputy editor of Bauer’s youth-focussed Cleo and Dolly magazines Lisa O’Brien is leaving the publisher to take the role of editor at Hardie Grant’s Bride magazine based in Melbourne.
Last month Bauer announced it was taking its digital sales in house from Mi9 from April.
“…for decades our readers have been asking when we were going to publish a Women’s Weekly magazine devoted just to food…”
Wow, talk about being responsive to your customer-base.
User ID not verified.
This has to compete with the free Woolworths and Coles food magazines. $9.95 versus $0.
User ID not verified.