Australian Women’s Weekly unveils cookbook iPad apps

The Australian Women’s Weekly has launched iPad apps for several of its cookbooks.

The announcement:

Australia’s favourite magazine, The Australian Women’s Weekly, proudly announces that iPad apps of its famous cookbooks are now available from the Apple iTunes Store, including:

• The Australian Women’s Weekly’s Classic Recipes app – a collection of elegant and timeless food that will always be popular.

• The Australian Women’s Weekly’s Slow Cooker app – this year’s best-selling AWW cookbook containing innovative new recipes for the electric slow cooker.

Priced at an affordable $9.95 each, all recipes have been developed by the experts in The Weekly’s famous Test Kitchen and are Triple Tested® in domestic ovens to ensure success every time.

There is also a free recipe sampler app to taste-test a selection of delicious Triple Tested® recipes.

Pamela Clark, Food Director of The Australian Women’s Weekly’s famous Test Kitchen, said: “The Weekly has been teaching Australia and the world how to cook for more than 75 years.

“We invite readers to join the experts, download the Slow Cooker and Classic Recipes cookbook apps and delight friends and family next mealtime.

“These iPad apps are just another example of how The Australian Women’s Weekly is serving both loyal and a new generation of readers.”

The Australian Women’s Weekly cookbooks have been market leaders for 34 years with over 75 million cookbooks sold worldwide.

All recipes are accompanied by stunning photographs that are viewed at their best, backlit and full-screen, on the iPad.

Recipes and photographs can be viewed horizontally and vertically, and ingredients can be clicked for glossary descriptions.

More about The Australian Women’s Weekly’s Classic Recipes app:

Here are recipes for dishes that have stood the test of time and are loved by generations. They look good, taste great and are sure to impress friends and family. There are recipes for snacks, breakfast, lunch, dinner and dessert ranging from French toast and eggs Benedict and the classic club sandwich to the nostalgic but still much in demand chicken liver pâté, osso buco and crème caramel.

More about The Australian Women’s Weekly’s Slow Cooker app:

This collection of recipes for the slow cooker – the easy-cook phenomenon that has swept the world – includes soups, stews, casseroles and curries, pot roasts and even a selection of desserts. All of the dishes benefit from long, slow cooking and most of them use inexpensive ingredients. Cheaper cuts of meat, for example, are delicious when cooked at a low temperature for a long time. There are also recipes for accompaniments such as potatoes, polenta, couscous and more.

The Australian Women’s Weekly is Australia’s most-read magazine, reaching 2,208,000 people with every issue. The gap between it and its nearest monthly competitors is 270,000 (Better Homes & Gardens) and 1,184,000 (Super Food Ideas)*.

Source:  Australian Women’s Weekly press release


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