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Australia’s Ashes resurgences sees audiences flock to Gem as Masterchef enters final stretch

The AshesCricket fever bit hard last night with the first session of the second Ashes clash pulling the biggest audience of the series so far, helping Nine’s multichannel Gem to one of its biggest audience shares ever.

The first session from 7.30pm to 10.30pm saw 782,000 viewers tune in as Australia dominated with the bat, up on the start of the first test which grabbed the secondary channel an audience of 678,000.

Session two, at 10.30pm, was watched by 440,000, handing Gem an audience share of 14.2 per cent. Gem was the most-watched channel in Perth, and beat Seven in Melbourne and Nine in Adelaide for audience share.

Ten’s US drama series Zoo, based on the James Patterson book of the same name, shed 259,000 viewers on its third outing, posting a metro audience of 327,000 in the 9.30pm timeslot.

Last week it slid to 510,000 after it debuted to 586,000 the week before.

 

Meanwhile Masterchef won the night as it whittled down to the final five for its finals week, pulling in 1.186m metro viewers at 7.30pm, helping Ten win the night with an audience share of 18.2 per cent. Masterchef’s Masterclass segment was watched by 989,000.

Masterchef and Masterclass were the most and second most-watched shows across the key advertising demographics (16-39, 18-49 and 25-54).

Nine’s Inside Story was watched by 637,000 metro viewers in the competitive 7.30pm timeslot while Seven’s Border Security, airing at 8pm, grabbed 303,000 viewers in Sydney, Brisbane and Perth.

Nine claimed second place with a share of 15.6 per cent while Seven settled for a share of 14.6 per cent, just ahead of Gem overall, while the ABC managed a share of 10.2 per cent.

When secondary channels are accounted for, Nine won the night with a total share of 33.5 per cent, thanks to Gem’s broadcast of the Ashes, ahead of Seven’s total share of 23.3 per cent. Ten came in third with a total share of 22.9 per cent.

On the ABC, 7.30 was watched by 607,000, The Checkout: Best Before (8pm) grabbed 525,000 metro viewers and Glitch (8.30pm) had an audience of 442,000.

In breakfast TV, Sunrise reclaimed its number one crown after being out-rated by Nine’s Today on Wednesday and Thursday. The Seven show was watched by 329,000 while Today grabbed 283,000.

In the news battleground, Nine News at 6pm grabbed 1.072m, sliding to 1.04m from 6.30pm. Seven News at 6pm was watched by 956,000, dipping to 929,000 at 6.30pm.

The changing viewing habits of Australian sports fans will be one of the sessions at the upcoming Sports Marketing Summit on September 9. For more details click the link below. 

Sports Marketing Summit

Top 15 Shows:

1 MASTERCHEF AUSTRALIA THURS Network TEN 1,186,000
2 NINE NEWS Network 9 1,072,000
3 NINE NEWS 6:30 Network 9 1,040,000
4 MASTERCHEF AUSTRALIA – MASTERCLASS Network TEN 989,000
5 SEVEN NEWS Network 7 956,000
6 A CURRENT AFFAIR Network 9 929,000
7 SEVEN NEWS / TODAY TONIGHT Network 7 892,000
8 ABC NEWS-EV Network ABC 862,000
9 THE MID-YEAR ASHES: SECOND TEST-ENG V AUS SESSION 1 -D1 Network Gem 782,000
10 HOME AND AWAY Network 7 681,000
11 THE PROJECT 7PM Network TEN 679,000
12 FAMILY FEUD Network TEN 641,000
13 INSIDE STORY Network 9 637,000
14 TEN EYEWITNESS NEWS FIRST AT FIVE Network TEN 625,000
15 HOT SEAT Network 9 621,000

Audience Share:

Network TEN 18.2%
Network 9 15.6%
Network 7 14.6%
Network ABC 10.2%
Network Gem 14.2%
Network 7TWO 5.1%
Network SBS ONE 4.8%
Network 7mate 3.6%
Network GO! 3.6%
Network ABC2 2.8%
Network ELEVEN 2.5%
Network ONE 2.2%
Network ABC News 24 1.0%
Network ABC3 0.6%
Network SBS 2 0.5%
Network NITV 0.4%

Total Audience Share:

Network 9 TTL 33.5%
Network 7 TTL 23.3%
Network TEN TTL 22.9%
Network ABC TTL 14.6%
Network SBS TTL 5.7%

Data © OzTAM Pty Limited 2015. The Data may not be reproduced, published or communicated (electronically or in hard copy) in whole or in part, without the prior written consent of OzTAM.

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