Morning Update: McDonald’s the Musical; Watch the Emmy Nominated commercials; Google ad revenue climbs
https://www.youtube.com/watch?v=gW6bFcawSzg&index=1&list=PLKkYatWHDPasRAQvahdIaK53Lrm0SHSfP
AdWeek: McDonald’s the Musical Is Finally Here, and Leslie Grace Is Lovin’ It
If you ever wanted to see a musical set in a McDonald’s, your ship has come in.
McDonald’s lead Hispanic agency, Alma in Miami, on Thursday night will roll out “A Little Lovin’,” a three-minute bachata musical starring the 20-year-old Dominican-American singer Leslie Grace. At the beginning, she is seen sitting in McDonald’s with a case of writer’s block, but a McDonald’s employee (played by Daniel “Cloud” Campos, who also was the director and choreographer) soon inspires her to find “A Little Lovin’ ” all around.
Mumbrella Asia: We Are Social Asia boss Simon Kemp starts consultancy Kepios
Simon Kemp, the Asia boss of We Are Social, appears to have started a business of his own.
After four years at We Are Social, the last year and a half as regional managing partner, the Scot has started a consultancy called Kepios.
Update: We Are Social has said that Kemp is staying with the agency, and Kepios will exist as a complementary service.
https://www.youtube.com/watch?v=rqbomTIWCZ8
Mashable: Watch all the Emmy-nominated commercials in one place
The nominations for the 67th Primetime Emmys were revealed this morning, and whether you were disappointed or elated, the announcement was a reminder that it’s important not to forget about something vital to the TV watching experience: the commercials.
Here are all the ads up for an Outstanding Commercial Emmy this year:
1. Brady Bunch (Snickers)
The Clio-award winning Snickers commercial took digital trickery to a whole other level to incorporate Steve Buscemi and Danny Trejo in the world of The Brady Bunch.
AdAge: Google Ad Revenue Climbs; Once Again Blames YouTube for Ad-Price Declines
Google’s quarterly earnings reports have been a broken record since the fourth quarter of 2011. For fifteen straight quarters heading into the second quarter of 2015, Google has increased the amount of money it makes from advertising and the number of ads it sells despite making less money on average per ad.
Nothing changed when Google posted its second-quarter earnings on Tuesday, even though the company has tried to reverse its ad-price declines and until this year seemed close to success.
The Wall Street Journal: 3 Things Marketers Should Note From Google’s Second Quarter Earnings Call
Google announced solid earnings figures on Thursday, topping Wall Street expectations for revenue ($17.7 billion) while touting growth in mobile advertising and automated ad selling (i.e. programmatic).
A few things stood out from the call that marketers might find worth noting:
Facebook’s Video Surge Is Not Hurting YouTube’s Growth
In fact, just the opposite is happening. Omid Kordestani, Google’s chief business officer, rattled of a number of eye-opening statistics regarding YouTube, tied to both viewership growth and advertiser interest.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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