Australia’s biggest TV advertiser last month was the federal government promoting climate claims

Welcome to a new piece of exclusive analysis from Unmade for our paid subscribers. 

We’ll be working with media intelligence service Canda to uncover the most active television advertisers in both peak and off peak across Australia’s free to air TV networks each month.

With an election imminent, eyebrows may be raised at the most aired piece of advertising creative in prime time in March – a campaign spruiking the government’s credentials in renewable energy.

The data was compiled by Canda based on the number of times it recorded each ad airing across the five major metro TV regions of Sydney, Melbourne, Brisbane, Perth and Adelaide.