Australia’s Olympians left out of Coca Cola’s snowballing global conflict
It is – as the interminable promotions from Nine and Foxtel keep telling us – nearly the Winter Olympics.
And sponsor Coca Cola has released its snowball fight -themed ad, made by Wieden + Kennedy Portland.
But you’d almost think that Australia’s winter Olympians aren’t being taken seriously. Although the ad has an eye for the global audience, Dr Mumbo fails to spot any Aussies.
Which is odd, because Dr Mumbo had been led to believe by Nine and Foxtel that we were going to win the Winter Olympics.
Going against national stereotypes, the fight in the Olympic village is triggered by an over-aggressive Canadian (and that’s a phrase Dr Mumbo never expected to type).
Soon the sniggering Swedes are dragged in, as is a snooty French athlete reading Le Monde (from January two years ago, oddly enough).
Before you know it the Russians and the Americans are being dragged into the escalating global conflict, while the Japanese team appears to cower in fear. Even the Jamaican team gets to make a brief appearance.
Dr Mumbo can only hope there is a local cut of the ad featuring triumphant Aussies.
Well you have to ask if the Australian media take the Winter Olympics seriously…… first of all…when you have Ruby Rose and Michael Buble as the Foxtel reps ( oh please) – then nine network have Mick Molloy. ( whilst I love Mick Molloy – I fail to see the significance of any of these ‘luminaries’ of the sport holding any crediblity. If we don’t take it seriously, how the hell will the rest of the world supposed to.
And I agree the promo’s are shitty.
Bring on Bradbury and his gold medal……no matter how he did it..he won the Gold.
There are so many great stories leading into this event, e.g. Scotty James, Torah Bright, etc. etc.
Maybe Ruby Rose will be good on commentating the Curling…!!!!!
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I don’t think there is a reason for the ad to feature any Australians. The commercial is meant to be viewed by a global audience and we have not been successful in any of the winter games.
We also should realize that Australia is not a major (or even a minor) player in many of the world events that take place. The Australian media does a good job of telling us how important we are to the rest of the world but the truth is we are not relevant in the majority of dealings or events. There are numerous happenings globally that we have no say in.
Lets not ‘get our back up’ and act defensive about it. Lets’ just have pride in what we do and not try to stick our noses in every spotlight… like the annoying little brother who desperately needs some attention.
Do you think Norway (which holds more combined winter olympic medals in history than anyone including the United States and Germany) feel slighted by this ad?
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The lead actor in the Coca Cola snowball ad is Australian…..our athletes may not be represented but at least that says something about Aussie actors!
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