Dr Mumbo

Australia’s space agency gets the ARSE

Dr Mumbo has always admired the tech industry’s concept of vapourware, when a brand announces a product that doesn’t actually exist.

Australian politicians have also become very good at this special breed of magic trick in recent years, and this week’s announcement of a national space agency is a sterling example.

Unfortunately the Australian space agency announcement ignored a key tenet of vapourware – always give your non-existent product a snappy name and a website, even if it consists of nothing else but a vague idea.

Thankfully for the Australian government, the internet has come to the rescue. The good web folk not only found a name but even went to the trouble of registering a domain, setting up a website and establishing a Facebook page.

Welcome to the Australian Research and Space Exploration organisation. ARSE, if you prefer.

Dr Mumbo for one welcomes Australia getting the ARSE.


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