Mumbrella to host free discussion on the rules of authentic behaviour in brands

Tim Burrowes

October 30, 2015 2:33

Mumbrella is to host a free event for readers, examining the topical issue of authentic behaviour in brands.

The discussion, sponsored by Getty Images, takes place in Sydney on Wednesday November 11.

Brand authenticity – and the pitfalls of failing to treat consumers with respect – has recently been a topical issue. Earlier this month a heavily scripted conversation on Twitter between Westpac and Airbnb Australia became a target of derision on social media and traditional media, with the Sydney Morning Herald turning it into an opportunity to poke fun at the bank’s wealthy new boss.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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5 COMMENTS

joel 30 Oct 15

Any chance this might be recorded or live streamed ?

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Michael 31 Oct 15

Wish I was in Australia so I could attend. Definitely would be interested to hear what the director of Getty has to say on authenticity (and authentic imagery) 😉

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mumbrella 31 Oct 15

Hi Joel,

Thanks for the interest.

We probably won’t stream live, but I’m happy to ask the question regarding making a recording (possibly audio only) available to those who want one.

Cheers,

Tim – Mumbrella

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bec 2 Nov 15

Hi Tim – I’d be very interested in a recording. Based in Melbs so can’t make it to the live event.

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Client side 3 Nov 15

I’m interested in a recording too.

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Mumbrella to host free discussion on the rules of authentic behaviour in brands

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