Mumbrella to host free discussion on the rules of authentic behaviour in brands

authenticity (1)Mumbrella is to host a free event for readers, examining the topical issue of authentic behaviour in brands.

The discussion, sponsored by Getty Images, takes place in Sydney on Wednesday November 11.

Brand authenticity – and the pitfalls of failing to treat consumers with respect – has recently been a topical issue. Earlier this month a heavily scripted conversation on Twitter between Westpac and Airbnb Australia became a target of derision on social media and traditional media, with the Sydney Morning Herald turning it into an opportunity to poke fun at the bank’s wealthy new boss.

Rebecca Swift

Swift: Global insights

The event being held at the Maritime Museum in Sydney, from 4-7pm, will kick off with a presentation from Getty Image’s’ global director of creative planning Rebecca Swift.

Her presentation will tackle how to create human and authentic campaigns and offer insights into signals, rules and formulas that work in the use of images.

Simon Joyce


Nikki Lawson


Claire Salvetti


The presentation will be followed by a panel discussion featuring KFC marketer Nikki Lawson, PR agency boss Claire Salvetti and content marketing expert Simon Joyce.

Lawson, who is Yum Brands’ chief marketing and development officer, is one of Australia’s most experienced marketers with global experience spanning both KFC and Unilever.

Salvetti is managing partner at One Green Bean, which is one of Australia’s biggest consumer PR agencies. She is also on the board of the PR Council.

And Joyce is founder and CEO of Emotive, which only launched this year but has already won plaudits for its work for Optus on the Ricky Gervais Netflix campaign. He previously headed MCM Entertainment and Brand New Media.

The panel will be moderated by Mumbrella editor Alex Hayes.

Although the event is free, only a limited number of places are available. Tickets can be requested via this link.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.