Mumbrella to host free discussion on the rules of authentic behaviour in brands
Mumbrella is to host a free event for readers, examining the topical issue of authentic behaviour in brands.
The discussion, sponsored by Getty Images, takes place in Sydney on Wednesday November 11.
Brand authenticity – and the pitfalls of failing to treat consumers with respect – has recently been a topical issue. Earlier this month a heavily scripted conversation on Twitter between Westpac and Airbnb Australia became a target of derision on social media and traditional media, with the Sydney Morning Herald turning it into an opportunity to poke fun at the bank’s wealthy new boss.
Swift: Global insights
The event being held at the Maritime Museum in Sydney, from 4-7pm, will kick off with a presentation from Getty Image’s’ global director of creative planning Rebecca Swift.
Her presentation will tackle how to create human and authentic campaigns and offer insights into signals, rules and formulas that work in the use of images.
Joyce
Lawson
Salvetti
The presentation will be followed by a panel discussion featuring KFC marketer Nikki Lawson, PR agency boss Claire Salvetti and content marketing expert Simon Joyce.
Lawson, who is Yum Brands’ chief marketing and development officer, is one of Australia’s most experienced marketers with global experience spanning both KFC and Unilever.
Salvetti is managing partner at One Green Bean, which is one of Australia’s biggest consumer PR agencies. She is also on the board of the PR Council.
And Joyce is founder and CEO of Emotive, which only launched this year but has already won plaudits for its work for Optus on the Ricky Gervais Netflix campaign. He previously headed MCM Entertainment and Brand New Media.
The panel will be moderated by Mumbrella editor Alex Hayes.
Although the event is free, only a limited number of places are available. Tickets can be requested via this link.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Any chance this might be recorded or live streamed ?
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Wish I was in Australia so I could attend. Definitely would be interested to hear what the director of Getty has to say on authenticity (and authentic imagery) 😉
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Hi Joel,
Thanks for the interest.
We probably won’t stream live, but I’m happy to ask the question regarding making a recording (possibly audio only) available to those who want one.
Cheers,
Tim – Mumbrella
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Hi Tim – I’d be very interested in a recording. Based in Melbs so can’t make it to the live event.
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I’m interested in a recording too.