Avoid these webinar mistakes if you want to create engaging experiences in 2022
Join ON24’s Tim Johnston as he reveals how marketers can create genuinely engaging virtual experiences that stand out amongst a sea of fatigue-inducing webinars.
It should come as no surprise that the COVID-19 pandemic has resulted in a serious boom in digital events. With the majority of would-be attendees either in lockdown or unable to travel interstate, there are a whole lot of reasons why businesses have been opting to go digital.
As a result, there are more webinars and digital events than ever competing for the time and attention of your prospects. How do you rise above the noise? The answer is seemingly simple: rethink your webinar basics.
Engaging experiences are key for brands looking to avoid the curse of the dreaded ‘digital fatigue’ that comes from too many virtual marketing events. By creating virtual experiences that truly engage the audience, brands are able to increase conversion rates and stick in their prospect’s minds for long after the event is over.
If you’re keen to learn more about the future of digital events and the biggest webinar mistakes to avoid, join Tim Johnston, senior marketing director for ON24 for a free virtual event as he shares tips and best practices that will help you elevate your webinars and digital events moving into 2022 and beyond.
In Reimagine your webinar and digital event strategy for the new year, Tim will be sharing the very latest best practices from the ON24 webinar benchmarks report 2021 edition, along with common webinar mistakes to avoid, rules to break to transform your webinars and the keys to driving your webinar and digital event registrations.
As the senior marketing director for ON24, Tim is responsible for demand generation across Asia Pacific and Japan. Johnston’s career as a marketer has spanned finance, technology, and lifestyle industries. He has brought his marketing expertise to leading brands like Adobe, Westpac, Michelle Bridges 12-Week Body Transformation, and now ON24.
Why is nailing your digital event strategy so important? Well, according to ON24’s Future of Events Report, 52% of marketers don’t use polls, surveys, or Q&As, 51% don’t make sessions available on-demand after the event, and 46% don’t have their sales teams on hand to answer questions in real-time.
Tools like polls, surveys, virtual booths, and Q&As are all great ways to turn a less-than-exciting virtual conference into an experience that rivals the excitement and engagement of an in-person event. It’s clear that many marketers could be making their events work far harder than they currently are. There’s a huge opportunity that many are missing out on, with many settling for bland webinars that fail to convert.
If you’re ready to dig into the basics in order to take your webinars and digital events to the next level, sign up for Reimagine your webinar and digital event strategy for the new year by clicking here. The free virtual event takes place on 20th October 2021. You can’t afford to miss out.
CONTENT SPONSORED BY ON24
