AWARD withdraws Network of the Year from Publicis and gives it to BBDO
Publicis has has its title of network of the year withdrawn by AWARD and given instead to BBDO.
AWARD said it made the decision after “a computational anomaly leading to the incorrect announcement” on Friday night.
The title is based on points given to the network whose agencies scored the most bronze, silver and golds at the AWARD Awards.
BBDO scored four of the six golds awarded on the night, through Clemenger BBDO and Colenso BBDO.
Awwwkward.
Numbers were never their forte.
Hmm accidental announcements.
So Publicis as a holding company had more points than Omnicom? Or have they made yet another mistake and just compared it to BBDO the network and not the broader holding company?
Australia’s Next Top Network?
Did they include Droga5 in the Publicis total?
Touche 1:09, touche!
so can anyone tell me once and for all what the difference is between a national agency, a group and a network?