B2B retailer Winc Australia launches brand awareness campaign with Joy Agency

B2B retailer Winc Australia has launched their new brand awareness campaign ‘Ticks all your boxes’.

Developed by brand agency Joy, the campaign seeks to demonstrate the variety of personalised services on offer from sourcing, packaging and delivering office essentials.

George O’Neil, chief marketing officer of Winc Australia stated: “As a relatively new brand, many potential customers are still only just discovering the full remit of who we are and what we do. This brand awareness campaign has been designed to fast track that.

“With our deep customer insights and knowledge, we understand workplaces like no other business in Australia. We don’t just deliver stationary in boxes – although we do a lot of that with 65,000 boxes delivered every week.

“We also free companies to do what they do best by taking care of everything a workplace needs to work. That includes everything from trusted every day brands through to complex technology and business support services.”

Agency principal for Joy, Andrew Wynne said: “Winc is an incredibly diverse business with a diverse offer but what sets it apart is its ability to deliver insightful, personalised service to customers, at scale – Winc literally ticks all the product, price AND service boxes of their customers.”


Chief Marketing Officer: George O’Neil

Senior Marketing Manager: Stephanie Levy

Brand Manager: Vanessa Veljanovski

Creative agency – JOY Agency

Agency Principal: Andrew Wynne

Creative Head: Ben Pearce

Creative Head: Dan O’Bey

Senior Account Manager: Rick Curtis

Production house – Eden Creative

Director: Adam Saunders

Executive Producer: Adam Eden

Producer: Erin Sheehan

Art Department: Jacqui Hudson


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