B2B retailer Winc Australia launches brand awareness campaign with Joy Agency
B2B retailer Winc Australia has launched their new brand awareness campaign ‘Ticks all your boxes’.
Developed by brand agency Joy, the campaign seeks to demonstrate the variety of personalised services on offer from sourcing, packaging and delivering office essentials.
George O’Neil, chief marketing officer of Winc Australia stated: “As a relatively new brand, many potential customers are still only just discovering the full remit of who we are and what we do. This brand awareness campaign has been designed to fast track that.
“With our deep customer insights and knowledge, we understand workplaces like no other business in Australia. We don’t just deliver stationary in boxes – although we do a lot of that with 65,000 boxes delivered every week.
“We also free companies to do what they do best by taking care of everything a workplace needs to work. That includes everything from trusted every day brands through to complex technology and business support services.”
Agency principal for Joy, Andrew Wynne said: “Winc is an incredibly diverse business with a diverse offer but what sets it apart is its ability to deliver insightful, personalised service to customers, at scale – Winc literally ticks all the product, price AND service boxes of their customers.”
Credits:
Chief Marketing Officer: George O’Neil
Senior Marketing Manager: Stephanie Levy
Brand Manager: Vanessa Veljanovski
Creative agency – JOY Agency
Agency Principal: Andrew Wynne
Creative Head: Ben Pearce
Creative Head: Dan O’Bey
Senior Account Manager: Rick Curtis
Production house – Eden Creative
Director: Adam Saunders
Executive Producer: Adam Eden
Producer: Erin Sheehan
Art Department: Jacqui Hudson
It might be a unknown company delivering a great service but boring people into awareness is just so boring
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My main take outs were that:
* it takes four people to carry five light objects to the office
* and then they put the filing cabinet with the drawers on the opposite side to where she is sitting
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Some pretty wooden comments here…
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Are the drugs wearing off or kicking in?
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