The Bachelor tops the demos, but NRL and news hand Nine a Thursday win

It was a successful night in entertainment for Ten, with The Bachelor topping the category, and dominating across all key advertising demographics – 16-39s, 18-49s and 25-54s – but it wasn’t enough to beat Nine in the average audience shares.

The show, which pulled 764,000 metro viewers last Thursday, was up slightly this week as Ten had promised a dramatic night with three women departing the Bachelor Mansion.

It attracted 787,000 metro viewers, with its largest portion of viewers coming from the 18-49 demographic.

OzTAM’s overnight preliminary metro ratings indicated Ten was well ahead of rival show, Seven’s Make You Laugh Out Loud in the 7:30pm slot, which attracted 457,000 viewers.

The program’s metro audience was slightly ahead of Nine’s NRL clash between the Paramatta Eels and the Gold Coast Titans – which had 416,000 metro viewers.

However, Nine’s show was only aired in Brisbane and Sydney, while Seven’s program aired nationally.

Nine’s NRL Footy Show – which ran later than usual at 9:50pm – attracted 155,000 metro viewers.

In news, Nine dominated with 999,000 metro viewers ahead of Seven News’ metro audience of 986,000.

Seven’s most-watched program was Home and Away, which managed 674,000 metro viewers, while ABC’s most-watched show was its news offering, which averaged 738,000 metro viewers.

The only show in the later time slot which made the top 20 was Nine’s AFL Footy Show, which aired in Melbourne, Adelaide and Perth, achieving 407,000 metro viewers.

Ten’s Common Sense was 27th on the ratings ladder, with 298,000 metro viewers.

Nine comfortably won the night with an average audience share of 22.9%.

Seven and Ten slipped last night in the average audiences shares, with 15.4% and 13.4% respectively.

ABC and SBS’ shares were 11.1% to 6.1%.


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