Dr Mumbo

Back your own horses

Dr Mumbo suspects that Leo Burnett, when it was compiling its list of the top 40 ads it predicts will win at Cannes next week, something the agency has done for the last 25 years, could have looked a fraction further than its own back yard for Australian contenders.

Particularly if it considers a promotion inviting people to fill dog bowls, buckets and shoes with Slurpee as the height of Australian creativity. Or this idea to push the census.

If either of these ideas wins more than a bronze at Cannes, Dr Mumbo will happily eat a wheelbarrow full of Slurpee.


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