Bailey Smith’s mullet pays for its own haircut in new CoinSpot Mastercard spot
Bailey Smith’s hair is paying the bills in CoinSpot’s latest work via TRP.
The advertisement shows AFL superstar Smith at a hairdresser having his famous mullet tended to. When it comes time to pay, Smith’s locks whip out the CoinSpot Mastercard to pay for the cut using crypto.
“With Bailey and his unmistakable mullet, we wanted to make more than just a statement about crypto, but prompt you to rethink how you can spend it,” explained Ray Osthmuller, head of marketing at CoinSpot.
“The CoinSpot Mastercard seamlessly bridges crypto and everyday life and the goal was to creatively portray that.”
The campaign is currently live across subscription-video-on-demand, and social media.
Credits
Client: CoinSpot
Advertising Agency: TRP
Ian Ross: Managing Director
Kyle Ross: Head of Strategy
Tom Markovich: Head of Studio
John Fazio: Senior Copywriter
Fraser Ross: Account Director
Margaret Hooper: Producer
Production Company: Poppet
Director: Josh Logue
Executive Producer: Nat Taylor
Producer: Elizabeth Malcher
DOP: Mike Roberts
Location: King’s Domain Barbershop
Edit: Josh Logue
VFX & Online: Damian Dunne
Mix & Composition: Heckler
Grade: Elvis Colour
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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