Bakers Delight for Grey Melbourne
Grey Melbourne has won the marketing communications account at Bakers Delight following a competitive pitch. The account was previously held by AJF Partnership.
Kendra Teasdale, GM of marketing at Bakers Delight, said: “From a strategic perspective, they were able to capture the emotional connection consumers have with our brand and how this could drive our brand direction moving forward. We’re excited about the opportunity this presents.”
Grey Group CEO Luke Waldren said: “The very first thing we noticed with the Bakers Delight team was the natural chemistry we had. It means so much in a pitch scenario and no doubt paved the way for some terrific thinking from our team,” he said. “It’s exciting to be part of the future innovation and opportunities that Bakers Delight can take advantage of.”
Grey Melbourne was recently appointed to Holden projects and Bulla Dairy, and celebrated the win of a silver Lion at Canne for it’s Transport Accident Commission (TAC) road safety campaign “A Place to Remember (The Long Table)”.
The TAC account held by Grey for over 24 years is currently open for tender.
